6 New Courses Just Launched

Today is a great day for us at SoundviewPro—and also for you! We’re excited to announce the addition of 6 brand new courses to our already extensive library of online educational videos. As always, these courses are taught by experts and leaders in their respective fields and are segmented into short videos for on-the-go learning. It is our aim to help those trying to advance their careers by equipping you with the critical business skills needed to succeed both in the office and at home.

Our new courses provide insights into skills such as finding engagement within yourself, achieving happiness between your career and life, international business, managing relationships in your life and work, crisis response, and internal market economics. Read the full course descriptions below.

Start upgrading your skills today!

Engaging Ourselves at Work and in LifeMarshall Goldsmith

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If you’re looking to your company, family or relationship partner for engagement, you’re looking in the wrong place. Award-winning author and internationally-recognized executive coach Marshall Goldsmith is here to show you how to find engagement within yourself. Stay motivated, active and let your Mojo radiate to everyone.

Helping Successful Leaders Get Even BetterMarshall Goldsmith

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You’ve reached a level of success in your career, but are you happy? World-renowned executive coach and best-selling author Marshall Goldsmith will help you achieve harmony between your career and your life.

Introduction to International BusinessStanley Ridgley

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The global economy is no longer controlled by a handful of nations. A business and its leadership need to understand the complex workings of the international marketplace. Dr. Stanley K. Ridgley will instruct you on the political, economic and legal components that drive business around the world.

The Relationship Currency Roadmap®David Nour

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Sociologists point out that the average person can proactively manage between 100 and 150 relationships at a given time. David Nour will help you take a strategic approach to identifying, organizing and devoting effort to the relationships in your life and work.

Crisis Response SkillsJames Lukaszewski

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Once you’ve mastered the strategies involved in crisis response, you need the skills to stay cool under pressure. James Lukaszewski covers crisis from every angle. Learn how to handle media, activists and litigation. You’ll even learn the path to become a trusted advisor to your leadership team.

Internal Market EconomicsN. Dean Meyer

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If your company is under constant pressure to do more with less, there is a better, more strategic method. Stop the cycle of internal and external customers’ limitless demands by implementing Internal Market Economics.

Watch Less. Learn More.

During a recent business meeting with some close colleagues, someone asked me a tough question: “What is your company doing today that will ensure it is still operating in 15 years?” My answer was lengthy and tangent-filled, but the short answer was that our core market is changing rapidly—more so than at any time in our company’s 35-year history—and that we must be prepared to adapt, welcome risk, and most important, anticipate the demands of our future customers. While that may sound rather simplistic on the surface, the reasoning goes deeper and applies to many industries—probably even yours. Let me explain.

Our company specializes in taking large amounts of content centered on business and professional skills and condensing it down into manageable bites people can easily retain. Historically, we have done this through business book summaries, short booklets, and more recently through short videos and webinars. For years our tag line was “Read Less. Learn More,” and we continue to deliver on that implied value proposition. However, times are changing.

Our company was built on “flat content,” meaning text content either in newsletter format or on a computer screen, and this format continues to be the most popular way our customers consume our product. But that is slowly changing. More and more customers are utilizing our audio and video formats each quarter, and our age demographics are starting to trend down for the first time since our initial customer survey in 2000. For a business owner, this trend is good news.

My intuition tells me that Generation Y (also called Millennials) and future generations are going to source and consume self-help content very differently than today’s professionals. Generation Y has become accustomed to answering questions and problems within seconds thanks to their proficiencies with mobile devices and the Internet. What is the capital of Greenland? I would hate to be in the globe business, because a Galaxy S4 or iPhone will have the answer (Nuuk) within 10 seconds.

When this generation has a problem, they turn to technology to solve, or help them solve, the issue. And this problem-solving methodology will carry with them as they enter and advance in the workforce.  They will want a clear, direct answer as fast as they can get one. They are not going to go to the local bookstore to buy a Microsoft Excel for Dummies book to learn how to utilize Pivot Tables in Excel or sit through a two-day Excel course at the local Hilton. They will pick up their internet-connected device of choice and google “how to do pivot tables” and will have thousands and thousands of results at their fingertips. Some of these results will be of low quality, but a surprising number will be of high-quality and relevance. That Millennial just saved herself, at the bare minimum, the price of a book by watching a 30-minute IT video on YouTube … for free.

Fast, relevant, accessible, multimedia-based, and free (or at a very low cost of say $0.99) is how Generation Y is shaping the market. These market drivers are a far cry from our Company’s founding in 1978, where quality, timely delivery, and rarity were driving the purchasing decisions for our products.  Therefore, while we execute to meet our short term objectives, we must also consistently look to the future and set our sails on long term success, even if some of those ideals contradict our short term objectives.

It is easy to get bogged down in the daily grind, so we leaders need to climb into the bosun’s chair and head up the mast to see if we can anticipate our future customers’ needs. It can be refreshing, scary, depressing, and energizing all at the same time, but the perspective is necessary to ensure future success.

Focusing on our future customers will help us meet their demands when they enter the market, while adding some assurance that we will have a thriving business in 15 years.  The writing is on the wall and we must begin to adapt our existing products for the Generation Y’s while creating new products to meet their future demands. I am sure that when my daughter enters the workforce and needs to learn how to “lead a team,” she will be turning to her tablet or phone for a 10 minute video.

Need to learn how to replace your hot water heater? YouTube will get you there fast.

ABOUT SOUNDVIEWPRO

SoundviewPro is a fast-growing library of video training courses focused around business and technical skills necessary to succeed in the business world today. Every course is free of charge and consists of a group of classes broken up into sections. Every section contains a short video, which allows for easy display on mobile devices and tablets. Each instructor is an expert in their field and Soundview brings that expertise to bear in these concise skills courses. Accelerate Your Career now! Visit www.SoundviewPro.com.